Zapier Integration

Connect AskYourSite to over 6,000 apps using Zapier. Automatically send unanswered questions, captured leads, and conversation events to your CRM, email platform, spreadsheets, and more — without writing any code.

What You Can Automate

Setup Instructions

Step 1 — Connect Zapier

1. Go to Dashboard → Integrations
2. Click Connect on the Zapier card
3. Copy your Zapier Webhook URL shown after connecting

Step 2 — Create a Zap in Zapier

1. Log in to Zapier (create a free account if you don't have one)
2. Click + Create Zap
3. For the Trigger, search for Webhooks by Zapier
4. Choose Catch Hook
5. Paste your AskYourSite webhook URL into Zapier
6. Click Test trigger — AskYourSite will send a sample payload

Step 3 — Configure Your Action

Choose what happens when the trigger fires. Common examples:

Send to Google Sheets:

1. Action app: Google Sheets
2. Action: Create Spreadsheet Row
3. Map: question → Column A, timestamp → Column B

Create HubSpot Contact:

1. Action app: HubSpot
2. Action: Create Contact
3. Map: email → Email, name → First Name

Send Slack Notification:

1. Action app: Slack
2. Action: Send Channel Message
3. Message: New unanswered question: {{question}}

Step 4 — Test and Activate

Click Test in Zapier to verify the data flows correctly. Then click Publish to activate your Zap.

Event Payload Format

AskYourSite sends a JSON payload to your Zapier webhook for each event:

{
  "event": "unanswered_question",
  "question": "Do you offer enterprise pricing?",
  "assistant_id": "asst_abc123",
  "assistant_name": "Sales Bot",
  "session_id": "sess_xyz789",
  "timestamp": "2026-04-06T10:30:00Z"
}

For lead capture events:

{
  "event": "lead_captured",
  "name": "Jane Smith",
  "email": "jane@example.com",
  "assistant_id": "asst_abc123",
  "assistant_name": "Sales Bot",
  "timestamp": "2026-04-06T10:31:00Z"
}

Disconnecting Zapier

Go to Integrations → Zapier → Disconnect. This deactivates the webhook. Your existing Zaps will stop receiving events but won't be deleted in Zapier.